Websites such as Giphy and Tenor built on the back of this trend, and Twitter and Facebook also offered native support for the format. However in recent years the GIF has enjoyed something of a renaissance as it offered a widely supported and easy to use method for creating short animated clip (or "memes"). In the early '90s GIF's were replace by the new JPG and PNG formats, which offered sharper image resolution and more efficient image encoding. Created in 1987 by CompuServe and developer Steve Wilhite it was designed to save precious memory whilst providing a convenient container to display images. The original intended use of the format was quite different to its use today. You can select output quality, framerate and quality and we will do out best to create a video file with meets your needs. Perfect MP4 Videos We don't compromise quality for anything. The GIF has been around for 30 years and its history is legendary - it has gone from the brink of obsolescence to widespread use thanks largely to the advent of social media and Internet meme culture. XConvert free simple converter let you upload hundrads of video files and convert them to GIF. The GIF gets its name from the fact it is an image file saved in the Graphical Interchange Format. Upload Prime Video GIF - Upload Prime Video Kevin Bigley GIFs. MP4 files can normally be opened on your computer using Windows Media Player or QuickTime, and can be opened on mobile devices without the need to download any applications. With Tenor, maker of GIF Keyboard, add popular Upload animated GIFs to your conversations. MP4 files are also typically seen when a video is downloaded from the internet. The explosion in popularity of the MP4 format is largely down to Apple and the iTunes Store, as it is the standard format for almost all of the media downloaded from the store. The video part is compressed with MPEG-4, a standard that was developed by Moving Picture Expert Group (MPEG), while the audio is typically compressed using AAC compression. Video and audio compression are usually handled by different codecs (audiovisual encoders). MP4 files are typically smaller in size than other audio or video file types because MP4 files use a mix of compression technologies. An MP4, sometimes known as an MPEG4, is a multimedia file that is used to store video or audio data. You can also choose Make default setting to apply this to all your recordings. Learn more about MtoM’s marketing expertise. Click Video preferences, then toggle Animated Thumbnail to the on position. We certainly look forward to any video advertising features that Facebook may roll out in the future! Taking into consideration that this is only one case for one ad campaign - and keeping in mind that different audiences vary in their responses to different types of videos - we will continue to experiment and monitor video ad performance. Results: MP4 was the clear winner! While both ads reached roughly the same amount of people, the MP4 ad received well over 10 times the number of link clicks, over 25 times more views, and less than half the CPC. Hypothesis: I expected GIF ads to outperform MP4 ads, as GIFs flood newsfeeds everywhere and accumulate tons of engagement.Įxperiment: Using the same audience, budget, and graphic design, we ran an A/B test by pushing out two versions of the same ad (MP4 versus GIF). However - as the two most popular video formats - we decided to focus on the performance of MP4 ads and GIF ads. Facebook Ads Manager offers marketers the opportunity to upload videos in several different formats, ranging from 3G2 (mobile video) to WMV (windows media video). Encouraged by these metrics, we wanted to see if we could optimize ad performance even more while continuing to produce quality creative. The results that have followed excite but do not surprise us our reach and clicks have doubled, while CPC has halved. From our desktop site, you can select New Post and choose Video go GIF or you can even visit /vidgif directly. Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon.Īt MtoM, we have already switched our strategy from image ads to video ads. With over 50% growth in video views ( Facebook Business ), it’s quite apparent that video outperforms all other content on Facebook these days.
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